There’s even one called Iron Grip, with packaging that emulates embossed stainless steel complete with rivets up and down the sides of the package. Keeping to the theme, there was also Sheik, which had a silhouette of an Arab warrior on horseback as its logo. Ramses, the Egyptian pharaoh and ancient symbol of great temporal power, is also a condom brand, which once did a product placement deal with the Mel Gibson movie Lethal Weapon. Trojan, which is meant to make a man feel like mythological warriors Achilles and Hector, uses the bronze helmets favoured by the ancient Greeks as its logo and in its TV spots. The condom category is a study in both taboo avoidance and hypermasculinity.
